Session Information

Experts from our partner Alinea Partners will brief your Sales teams about how to best start selling Microsoft Security and Copilot based offers on business outcomes as part of creating and strengthening your customer relationship with your clients.

This session will introduce sellers to business outcome selling for Microsoft Security and Copilot offerings by:

• Identifying target personas and roles at customers and prospects
• Identifying sales triggers as conversation starters
• Outlining sales motions to approach target customers and prospects

We will also cover an overview on MS Cloud Ascent, Microsoft Lighthouse and Sales Advisor as fundamental sales tools to identify business opportunities and how to include them in your business routine.