Session Information

Cyber Security and AI are two topics that are high on customer’s agendas, but also tightly connected to each other.

This session is provided in partnership with Experts from Channel Advisor company Alinea Partners who will talk about the importance of creating business outcome services that reach beyond just selling a license but aim at building a profitable service offering supporting you to cover a wider range of customer needs.

Today we will introduce Marketing Leaders and Product/Service owners into the business opportunity related to Cyber security and Artificial Intelligence based on Microsoft Copilot.

During the session we will:

• Outline a framework for packaging services to drive higher revenues and profitability
• Provide guidance to identify upsell paths for future upselling
• Show how to create a tactical customer solution roadmap.